Our Story

Janine is the founder of what is now one of the biggest home-grown fashion labels on the Northern Beaches - alex&nia.

From its humble beginnings as a cozy pop-up shop for trendy accessories, to its bustling store in Warriewood Square, the journey of alex&nia has been nothing short of epic.

alex&nia now buzzes with activity, offering a diverse range of stylish products that exude a deep passion for fashion. The unmistakable allure of an "alex&nia" outfit, including modern but also costal vibes, never fails to turn heads.

With the launch of their social media and online platform, alex&nia's dedicated fanbase has grown rapidly. "Connecting with our customers online fuels our growth and inspires us to continually elevate our offerings," remarks the founder.

Every day feels like a surreal experience for the founder, who treasures the opportunity to pursue her passion alongside her husband, a vital part of the business. "I'm incredibly grateful to our loyal customers who have joined us on this journey of evolution," she reflects, balancing the roles of entrepreneur and mother with boundless energy.

For alex&nia, this is just the beginning. With ambitions to extend their fashion influence to women nationwide, the future holds endless possibilities.

Heartfelt thanks for the ongoing love and support.

With love,

Janine and the alex&nia team