Our Story

Janine Alex is the founder of what is now one of the biggest home-grown fashion labels on the Northern Beaches - alex&nia.

Starting from humble beginnings in a little pop up store selling fashion accessories, to bright and lively prime retail stores in both Westfields @ Warringah Mall and Warriewood Square. Who could have imagined?  

alex&nia is a bustling and busy beehive with an array of stylish products that scream a "love for everything fashion". You can spot an “alex&nia” dress a mile away - the beautiful bright colours with that beachy boho feel is hard to miss, and it makes us smile every time.

Since alex&nia launched their social media and online platform, their passionate follower-base has been growing rapidly . “We just love connecting with our customers - it inspires us to grow, deliver and offer more than ever to our customers”. 

"I pinch myself every day that I get to do what I love, with customers who return weekly because of our offering” . I'm super thankful to all our customers that have supported us and shared in our journey as we grow, because I wouldn't be here if it wasn't for them. I get to be a mum, work with my husband who’s also a big part of the business, - and have a successful business that is always evolving. I feel incredibly lucky – I love what I do!”. 

This is just one stone in the ocean for alex&nia so far. The plan is for the ripple effect to reach fashionable women across Australia. The sky really is the limit! 

Thanks for all the continued love & support! 

Love Janine and the Alex & Nia team!